The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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Fully equipped? You do realize that this isn't done by Target employees, right? Zip's been around for a while. More than capable for what the average Target customer (your average engadget reader doesn't buy their HDTV from Target) would want/need.