of kids want an iPad
The Nielsen Company presented a cadre of individuals with a list of nice, shiny gadgets and let them cross off anything and everything they'd like to buy in the next six months, and 31 percent of kids 6-12 picked the iPad as one of them.
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Sounds great! Now if they can just make it an instant rebate instead of a mail in rebate and make it a price drop instead of an instant rebate, we'd having something.
Dropping the price of the players will not be enough to move most people over. Dropping the price of the movies will. For a hundred buck you can buy six DVDs on their release day at Walmart and have change left over for a box microwave popcorn. With Blu-rays you can't even buy four.
One for the price of two, ah-hell no. But you got to love Hollywood math.