The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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Apex made very good players, at least their initial players were comparable to the other high end DVD players of the era but were all well under $200 and came with more features, some that everyone agreed upon as useful (VCD/SVCD/MP3 support), some more controversial (the AD-600's region and Macrovision disabling features.) Apex really shook up the industry, players fell in price rapidly and generally gained the same features.
If the NS-BRDVD were comparable, then this would be very good news. It sounds, though, like it's a basic, cheap, BD player.