The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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Well, for people like me that don't have an HDMI receiver, I would rather spend $100 more on an analog out blu-ray player than $400-500 for a new receiver. I am not alone in this. Remember that the people buying blu-ray players right now are still mostly fanboys like me, it's not the general market.