The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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That's what it SHOULD be since everyone hates Bush, but both parties have once again produced weak candidates, and that's why they are neck and neck. Even more sad on the Democratic side since all they need to do is get someone to say "I'm not Bush", and then shut up and win.