Dolby Volume featured on H/K AVR 7550HD and Arcam FMJ AVR600
By Darren Murph 
posted Sep 3rd 2008 9:01AM
posted Sep 3rd 2008 9:01AM
Dolby's homegrown volume controlling technology has wiggled into a few HDTVs here and there, but now the tech is finally maneuvering into devices that HT amateurs / professionals will end up seeing. At CEDIA, Dolby is announcing that it's Dolby Volume will be featured in the all new Harman Kardon AVR 7550HD and Arcam FMJ AVR600. For those that forgot, Dolby Volume is an approach to "delivering consistent volume levels across a wide variety of content, channel programming, or input sources," giving users fed up with those astonishingly loud Dolby Technologies Enhance High-Definition Entertainment at CEDIA
Dolby to showcase new audio/video receivers featuring Dolby Volume and Blu-ray Disc players featuring Dolby TrueHD and Dolby Digital Plus
Denver, September 3, 2008-At CEDIA, Dolby Laboratories, Inc. (NYSE: DLB) will showcase two new audio/video receivers that feature Dolby® Volume: the Harman Kardon AVR 7550HD and the Arcam FMJ AVR600.
Dolby Volume is a unique and innovative approach to delivering consistent volume levels across a wide variety of content, channel programming, or input sources. Using a psychoacoustic model of human hearing, Dolby Volume analyzes, measures, and controls perceived volume levels, providing an outstanding listening experience at any volume setting.
Dolby Volume complements Dolby TrueHD and Dolby Digital Plus, the company's audio technologies for high-definition entertainment. Dolby TrueHD lossless audio delivers a studio master listening experience and Dolby Digital Plus brings exceptional audio performance in home entertainment systems on up to 7.1 channels.
"Today more than 50 audio systems and 29 Blu-ray players from 14 companies support Dolby TrueHD and/or Dolby Digital Plus, and we're building on that momentum with Dolby Volume," said Craig Eggers, Senior Marketing Manager, Dolby Laboratories. "Dolby Volume gives people more control over the listening experience so they can get more enjoyment from their home entertainment systems."
I've been more excited about the Dolby Volume technology than just about anything else that's come along the past 10 years (save for HD, perhaps). This is going to prove to be a truly transformative technology that, once people have it, they're going to wonder two things: 1) how did I live without it?!; 2) why did it take so long for someone to develop this and bring it to market?!
Seriously, in the age of super-aggressive movie/TV sound mixes that seem to want to bury the voices and blow you out of your seat w/ loud effects, NOT to mention the ridiculous lack of standards/enforcement of volume levels of commercials in the age of DTV...this is a Godsend. Thanks Dolby, I can't wait to get a new A/V receiver w/ this feature.