Please PLEASE don't compare anything Samsung to a KURO. It's like trying to argue that a Kia is better than a Porsche. And technically the ambient light in the room does not effect the contrast ratio and black levels of a set, that's physically impossible. It may seem that way just because an LCD can be cranked up brighter, making it seem to have more contrast to your eye, but for my money, I wouldn't even consider a Samsung over a KURO, they're not even in the same league. Hell, I wouldn't ever consider an LCD of any type over a Plasma of any type.
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Please PLEASE don't compare anything Samsung to a KURO. It's like trying to argue that a Kia is better than a Porsche. And technically the ambient light in the room does not effect the contrast ratio and black levels of a set, that's physically impossible. It may seem that way just because an LCD can be cranked up brighter, making it seem to have more contrast to your eye, but for my money, I wouldn't even consider a Samsung over a KURO, they're not even in the same league. Hell, I wouldn't ever consider an LCD of any type over a Plasma of any type.