The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Studios already have a moneymaker in DVD's. What's the point in investing in new technology (Bluray) if they can't charge a premium for it? Take away the premium and what really is the incentive for the studios at this time?