Toshiba rolls out its SRT Regza TVs in Japan
Even if Toshiba's Super Resolution Technology (SRT) upscaling TVs get a dubious eye here at EHD, Tosh is blanketing the globe with its SRT-enabled sets. Mirroring the CEDIA and IFA announcements, a total of eight models across three lines are being lined up for Japanese shores over the next few months (all currently without pricing): 52-, 46- and 42-inch ZH7000; 46-, 42- and 37-inch Z7000; and 46- and 40-inch FH7000. SRT is no longer just for DVDs, it's also getting top billing as a fix-up for Japan's 1440x1080 terrestrial video. Okay, we're not big on SRT, but the optional hard drive recording for the ZH7000 and FH7000 is something we'd like to see here in the US -- but we just know what will cross the ocean will have SRT onboard with no HDD recording option in sight.
[Image courtesy Impress]
[Image courtesy Impress]

















But it doesn't do BLOO-RAE! Don't they understand!? BLU-RAAY!!!!
Does Toshiba not realize by now that their refusal to support Blu-ray means:
1. The entire US Mortgage market has collapsed, something that wouldn't happen if homes were made more valuable by putting Toshiba Blu-ray players in them.
2. It looks likely John McCain will win and put America in an entirely pointless war with Iran, whereas if Toshiba had released a Blu-ray player early enough, McCain would have been too busy watching Transformers in HD to even think about going to war?
3. There's still no cure for the common cold, because scientists have no incentive given they can't buy Blu-ray players from Toshiba.
4. George Michael has been arrested for drugs, drugs he wouldn't have had if he'd spent his money on a Toshiba Blu-ray deck.
5. Toshiba hasn't gone bust, which it would have done had they spent a few hundred mill on new Blu-ray player factories. Er. By not going bust, they're, like, making profits other companies could be making, like Sony.
It's outrageous. They must immediately start making Blu-ray players, which we Engadget journalists will never buy anyway.
(C) EngadgetHD 2008 - A Time-Whorener Company
Er, this is about a Toshiba HD TV upscaling/upconverting TV signals.
Many of those TV sources will be SD signals for a very long time to come yet.
What has this got to do with Blu-ray?
(I think you'll find every HD TV manufacturer has something along these lines built in to their HD TVs)
Right. We get it already.
Upscaling in HDTVs upsets you if it's toshiba doing it.
Upscaling HDTVs by Sony are awesome..
Upscaling in DVD players upsets you if it's toshiba doing it.
Upscaling DVD players by Sony are fantastic.
What a viral joke this site is.