“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Er, this is about a Toshiba HD TV upscaling/upconverting TV signals.
Many of those TV sources will be SD signals for a very long time to come yet.
What has this got to do with Blu-ray?
(I think you'll find every HD TV manufacturer has something along these lines built in to their HD TVs)