2012 London Olympics to push broadcast 1080p?
By Richard Lawler 
posted Oct 4th 2008 8:37AM
posted Oct 4th 2008 8:37AM
Good decision London, you will never top the Beijing Olympic Games Opening Ceremony, so why not try pushing them on resolution. That's the potential idea coming out of a recent roundtable discussion at Rapid News TV. Reps from Tektronix and Pace cited interest from their customers in 1080p-ready equipment and the potential for an IBC 1080p feed in 2012 as reasons to believe, while the Tandberg rep -- from the company that previously predicted the onslaught of 1080p VOD via satellite -- was more concerned about finding enough bandwidth. Hit the read link for the full discussion, while we ponder a world where NBC could actually get 1080i right before going to 1080p, or least show the 100m final live, somewhere.
Guarantee you that most of the content would be a de-interlaced 1080i, 1080p broadcast equipment just doesn't really even exist.
I'd much rather see full-bandwidth 1080i than compressed-to-hell 1080p
Equipment may not exist today but its another 4 years to london olympics. Technology is progressing so fast wil be a matter of time before we see significant in roads to seeing more 1080p content from Pay tv and FTA broadcasters. Bring it on i say.