The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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Overall market share figures don't matter as much as major-release early weeks figures. I mean, they matter, but Hollywood cares a lot more about how many copies sell at $25 than sell after the title has been out for 12 months and it's selling for $8, because those early copies bring in virtually all the profit the release ever will bring in.
Another thing is that the major studios don't care how many copies of Steve Odenkirk's Thumb Wars are sold on BluRay versus DVD either, even on the first day. And the sales of those $5 releases won't make or break the format either. So mentioning DVD sells 7B units a year isn't that useful a figure.
What Hollywood cares about is how much money they can make releasing a movie on BD, and those figures are rising and rapidly moving into the point where Hollywood cannot afford NOT TO release major movies on BD.