The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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It's simple, really. Why have people spend money on 1 blu-ray disc when they can buy 4 DVDs? Then the box set of all the DVDs along with the bonus disc. When all that's out of the way, then the blu-ray will come.