The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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a BOGO sale would be great right now. i think the BDA should really push for sales like that to help push Blu Ray in these times where money is tight.