The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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For me: NF before buy.
I have to disagree with the claim though about The Matrix. The Matrix on DVD did wonders for home theaters, but not just DVD. I think one of the best introduction DVD's of all time has got to be The Fifth Element. Every home theater store was using it as a reference disc to get the DVD point across. I think it is too early to brand a movie with reference disc status. However Iron Man and Transformers are pretty close. The technology is progressing too fast for any of the current media to fully demonstrate its capabilities.