Nielsen VideoScan High-Def market share for week ending October 12th, 2008
By Ben Drawbaugh 
posted Oct 18th 2008 1:21PM
posted Oct 18th 2008 1:21PM
Once again Iron Man topped the Nielsen VideoScan charts courtesy of Home Media Magazine, but that is the most surprising news this week. Although Sleeping Beauty isn't exactly the quintessential example of a Blu-ray demographic title, we expected it to garner more than a nine percent of DVD's market share. For starters has mass appeal, but more importantly, the Blu-ray version included the DVD as well. Considering you got all that for about $10 more, it lead us to believe it'd sell better on Blu-ray then it did. Obviously the combination of getting both versions for a few dollars more wasn't as popular as many expected. We're not saying say Blu-ray had a bad week, because the revenues for this week were only second to last week (all time). We do expect next week to be better though, because Kingdom of the Crystal Skull should sell pretty well. Sure, it won't sell anywhere near as well as Iron Man did its first week, but that isn't saying much, as Iron Man is the current record holder. A record it will continue to hold until December 9th when the Dark Knight is released.
Clearly DVD is doomed, but BluRay is REALLY doomed. At this rate, DVD sales will be cut in half in only 5 weeks. Of course BluRay will be there in only 8 days.
clearly bananas are more tasty than apples. Oranges will probably turn blue in 3 days though, while a potato in 2. Also passion fruit.
( this is about as much sense as your comment made to me)
Am I the only one who gets the joke?
What are you talking about?
I mean, I get that you think that BD is terrible or failing or whatever, and you're ignoring the fact that these sales figures are on the week between two big BD releases .... but, really, what the hell are you saying?
Ben: Learn, though, to proof, though, your posts, though. That's all I'm saying say.
We agree.
Interesting interpretation of the data, the reality is the following information that I read recently on vidoebusiness website:
2007 total consumer spending on purchasing DVD's was about $15.3 billion and on rental about $7.5 billion, a decline of about 3.1% from 2006.
2008 is expected to be flat to dropping 5%. According to them HD sales will be about $1 billion and download/streaming consumer revenue lf about $1 billion. With Apple and now others pursuing HD download/streaming this will help a bit get more new and library movies on some form of HD format. In the end those of us with HDTV's want more content regardless of the way it is delivered
Hardly a market that is doomed in 5 weeks - that would be a terrible holiday season indeed!
All this dwarfs the $8 billion the theater revenue and is a significant profit driver for just about any movie/tv series produced by the movie industry.
I apologize for confusing the debate with facts.
Jeez, now that is pi$$-poor.
I really expected The Godfather to do a hell of a lot better.
Pearls before swine, clearly.
I'm just glad I got mine before they stop bothering.
I think this does go to prove that Blu-ray is a Gen-X gamer's market. Disney promoted the crud out of Sleeping Bueaty and they even tried to pull a Combo market deal, seeing that their mail in rebate for Blu-ray hasn't been working, and it still can't get the sales numbers that a movie the gamer market loves, the week after it sold 500k, I mean 500k is a lot but I doubt it sold that many the 2nd week, not with a nearly 50% drop in sales. Face it Blu-ray is dependent on the PS3 right now, there is no two ways about it, and even if they are able to pull off a 1m sales on Black Friday and over the holidays the total stand alone players will still be dwarfed by the PS3 numbers.
I agree in some ways but not others.
Movies that appeal to young adults sell better than other movies to the home market.
And new titles always outsell catalog titles (at least when measured in revenue).
So that's a ton of what's going on here.
I do agree that the kind of movie that appeals to young adults is selling a lot better on BluRay. But it also sells a lot better on DVD too.
So, in a way, PS3 is the biggest factor, because the Hollywood makes a ton of money off movies that appeal to the same people that own PS3s, just not only on BluRay.
Next week WILL be interesting. Indy 4 didn't seem to generate nearly as much excitement at the theater (did make a boat load of money) as Iron Man. Will that translate to lower BD sales? I'm going to guess that they won't even come close to Iron Man numbers.
Well. I am now the owner of a $150 Samsung 1500 from CC..they take the $99.99 for Matrix movies off the player on receipt so when return Matrix get $99.99 back.
Anyway...I am not going to replace animated movies we already have just to watch a catoon in HD...The exception being Roger Rabbit..but that is for me...not my 5yr old son who doesn't care difference SD vs HD.
Now if I keep the 1500 or wait for the Sony 350 to lower to $150...I plan on getting Ironman but will wait for Dark Knight to be a $10 movie...as not that great. Give me Jack as the Joker anyday.
I have a feeling that with new players from all companies out now and prices seen as low as $199, plus the holiday coming up, this chart is going to start to change in the next few months in blu's favor.
Blu-Ray still doing 10% plus or minus 2%? I'm pretty impressed, especially in light of people trying to feed us lines that Blu-Ray is going down because of the economy, going down because of the financial market meltdown, etc.