The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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Yeah, this Internet thing's a fad anyway. Who's going to want to download and burn something when they can just go to Amazon, buy the title, and then get the movie within 5 days, or five years, depending on whether the title is out of print?
More seriously: CSS (and AACS, and BD+ especially) is dumb, but Hollywood seems to be unwilling to support anything unless it has some fig-leaf of content control on it. If this means they'll be more willing to provide a download system where people can BUY the movies they download and get a permanent copy at the end of the day, it's a good thing.
The only criticism I'd make is that it isn't hi-def. Yet. If Toshiba hadn't screwed up, we'd have had hi-def download-and-burn systems already, but alas, they made the most minimal HD DVD players imaginable and now we have to suffer without a viable HD format.