The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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vlad is correct; the box is misleading. However, just as plain DVDs benefit from a source mastered in high def, Blu-ray can also benefit from a 2K or higher resolution master.
8K resolution is theoretically approaching the limits of a 70mm print, depending on the emulsion process used. At these resolutions, though, doubling from 4K to 8K will improve picture quality by a much smaller percentage.