Saying Blu-ray is niche is like saying it is like Laser-Disc. I don't ever remember Laser-Disc being prominently displayed in big box retailers and in ads on a regular basis like Blu-ray. The Blu-ray movie shelves are the first thing you see walking in the Best Buy by my house with huge signs. I would call that mainstream already.
I also don't ever remember movie releases saying "on VHS and Laser-Disc next week" whereas every movie home release commercial is "get it on DVD and Blu-ray hi def" now.
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Saying Blu-ray is niche is like saying it is like Laser-Disc. I don't ever remember Laser-Disc being prominently displayed in big box retailers and in ads on a regular basis like Blu-ray. The Blu-ray movie shelves are the first thing you see walking in the Best Buy by my house with huge signs. I would call that mainstream already.
I also don't ever remember movie releases saying "on VHS and Laser-Disc next week" whereas every movie home release commercial is "get it on DVD and Blu-ray hi def" now.