This drop in market-share is fairly understandable. Blu-ray sales in October were artificially high due to the preponderance of titles that appealed to the PS3 demographic. Those sales are starting to dry up.
The focus on "double digit sales" incidentally is misleading. The market share figures are what matter. Certain times of the year will be better than other times.
The really interesting part is what happens now. Does increased exposure to Blu-ray mean that the PS3 demographic will start buying all of their movies in the format, or will they look at what they've bought, cry "meh", and go back to DVDs?
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This drop in market-share is fairly understandable. Blu-ray sales in October were artificially high due to the preponderance of titles that appealed to the PS3 demographic. Those sales are starting to dry up.
The focus on "double digit sales" incidentally is misleading. The market share figures are what matter. Certain times of the year will be better than other times.
The really interesting part is what happens now. Does increased exposure to Blu-ray mean that the PS3 demographic will start buying all of their movies in the format, or will they look at what they've bought, cry "meh", and go back to DVDs?