Nice job confusing the heck out of consumers with your packaging, Criterion. You'll be justly rewarded with a ultra-high return rate when people accidentally buy Blu-ray Discs for their DVD players.
For one, Criterion undoubtedly would have had to pay a huge sum of cash for the "privilege" of licensing the Blu-Ray logo on their movies, making purchase of said discs even higher. For two, their BD movies are more expensive than their DVD counterparts and are clearly marked as such on their website. For three, Criterion is offering discounts on the BD movies if their customers have already purchased the same movies on DVD in the past; do you REALLY think that any other "mainstream" studio would do the same?
I for one am glad that the company cares about the quality of their product as Criterion does, and will accept a few differences to their products so they stand out from the other titles in my other collection.
So, relax your puckered starfish. This is a good thing.
Guys, I'm glad you're optimistic enough to not be worried. The reality is that people don't read the package, and will be confused.
There were enough issues already with HD DVD and Blu-ray in their respective distinctive packages. To think that the snooty Criterion target market is any smarter is just silly...they're still human.
For someone calling others a "noob", you should do some fact-checking.
Putting the Blu-ray logo on a disc or case is part of being a licensee...you have to be a licensee to use the word Blu-ray or to sell discs on the format.
Also, I'm not attacking Criterion's overall mission or integrity, I just think the packaging move was stupid.
Wait, they pay to release a Blu disc, and they have to pay again to put the label on the cover? That doesn't seem realistic, although I wouldn't doubt it these days.
@Scott, just so you know, the criterion blu-ray discs are being sold for the exact same price as their dvd counterparts. just another reason to love criterion.
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Nice job confusing the heck out of consumers with your packaging, Criterion. You'll be justly rewarded with a ultra-high return rate when people accidentally buy Blu-ray Discs for their DVD players.
Oh, Trent... stop being a noob.
For one, Criterion undoubtedly would have had to pay a huge sum of cash for the "privilege" of licensing the Blu-Ray logo on their movies, making purchase of said discs even higher. For two, their BD movies are more expensive than their DVD counterparts and are clearly marked as such on their website. For three, Criterion is offering discounts on the BD movies if their customers have already purchased the same movies on DVD in the past; do you REALLY think that any other "mainstream" studio would do the same?
I for one am glad that the company cares about the quality of their product as Criterion does, and will accept a few differences to their products so they stand out from the other titles in my other collection.
So, relax your puckered starfish. This is a good thing.
Guys, I'm glad you're optimistic enough to not be worried. The reality is that people don't read the package, and will be confused.
There were enough issues already with HD DVD and Blu-ray in their respective distinctive packages. To think that the snooty Criterion target market is any smarter is just silly...they're still human.
Scott, I have to address another point.
For someone calling others a "noob", you should do some fact-checking.
Putting the Blu-ray logo on a disc or case is part of being a licensee...you have to be a licensee to use the word Blu-ray or to sell discs on the format.
Also, I'm not attacking Criterion's overall mission or integrity, I just think the packaging move was stupid.
Thanks for your overreaction to my simple point.
@Scott:
Wait, they pay to release a Blu disc, and they have to pay again to put the label on the cover? That doesn't seem realistic, although I wouldn't doubt it these days.
There's a lot of folks (like me), who prefer the standard blue BD cases.
@Scott, just so you know, the criterion blu-ray discs are being sold for the exact same price as their dvd counterparts. just another reason to love criterion.