
The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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As long as the main movie works properly, I don't care about special effects. I'm only want the best video and audio quality. I don't even feel that the interactive stuff adds value. Of course the movie industry probably wants to jam advertising and everything they possibly can to generate just a little more revenue. It will probably get to a point where the stuff is infested with adds and trailers and will be time to start burning copies and strip all the junk.
If it's on the disc, it should work right. I know it's fashionable to claim "screw that other stuff, give me the A/V!" but the entire experience is affected by bad menu design or function, or issues like the DRC flag being active on Iron Man.