The percentage of returned gadgets that have nothing wrong with them.
Of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were actually broken, according to a 2008 study.
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Somehow I'm guessing you get less output from a sub that has 1/10th the power rating -as the AV123 sub does. Some people are just in the market for the best and aren't willing to/don't need to sacrifice at all. Certainly not me, because I would take that AV123 for the price any day over spending $4k on a sub. Then again, I'm not their target demographic.