Bozster if you think that "most people buy at retail", you are conceding that the format is entering mainstream, since the early adopters and the PS3 demographic would be more tech savvy than that. I sincerly doubt many people pay $40 for a movie, and if they do well so what? There are plenty of outlets in the real world and online where you can obtain movies for much less. If a person buys at a store offering the worst value then that that's their own fault.
Anyone with experience of the last format shift also knows that prices drop as a format goes mainstream. Walmart is already selling recognizable movies from $10 up and the trend will continue. Blu Ray will have its own bargain bins before long if price bothers you.
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Bozster if you think that "most people buy at retail", you are conceding that the format is entering mainstream, since the early adopters and the PS3 demographic would be more tech savvy than that. I sincerly doubt many people pay $40 for a movie, and if they do well so what? There are plenty of outlets in the real world and online where you can obtain movies for much less. If a person buys at a store offering the worst value then that that's their own fault.
Anyone with experience of the last format shift also knows that prices drop as a format goes mainstream. Walmart is already selling recognizable movies from $10 up and the trend will continue. Blu Ray will have its own bargain bins before long if price bothers you.