Sharp's AQUOS Advantage support program launches in Canada

Sharp just recently announced that its AQUOS Advantage Program would be expanded to cover 32- and 37-inch sets here in the States, and apparently it felt quite rotten about leaving our dear friends to the north out in the cold. Sadly, the Canadian launch of the platinum-level customer support experience -- which includes "priority repair services, extended weekday and weekend telephone support hours and a dedicated toll-free support line staffed by highly-trained AQUOS Advantage Advisors" -- only applies to HDTVs 42-inches and up, so those looking to get a set for their bedroom will likely be sorely disappointed in the lack of coverage. C'mon Sharp, whatever happened to fair and equal treatment?

[(Unverified) Posted Dec 15th 2008 4:14PM]

Hi Darren,

I don’t work for Sharp. My firm does handle PR for them in Canada (it’s my name on the bottom of that announcement), but this is just my personal opinion.

I appreciate you noticing the launch of the AQUOS Advantage Program up here. You’re right that the Member benefits only cover owners of AQUOS TVs that are 42” and over at the moment, but Canadian customers can still call the AQUOS Advantage dedicated support line for pre-sales guidance on any size of TV.

I know they’ve been wanting to bring the AQUOS Advantage Program to Canada for some time now, but in a country with a population only 1/10th the size of the US (and 10 per cent more area to cover) they had to make some economic decisions about how they introduced the program. I think bringing AQUOS Advantage to Canadian consumers is a big step in the right direction.

/m

Michael O'Connor Clarke
Thornley Fallis Communications