DisplaySearch revises LCD TV forecasts for 2009, takes 'em lower
No surprises here, but the analysts at DisplaySearch have evidently been working overtime in order to revise the 2009 forecast for LCD TV shipments. We're not particularly sure where the originals sat, but if these new numbers prove true, we'll see LCD TV revenue fall year-over-year for the first time in the history of LCD TV shipments. The updated report notes that key factors in the downturn are "reductions in forecast TV prices and revised forecasts for year-over-year shipment growth for LCD and PDP TVs in 2009, down by 7 and 6 points from previous, respectively." As of now, LCD TV revenues are slated to drop 16% year-over-year, with total TV revenues falling 18%. Get a few big-screen OLED TVs out for under two large, and we bet all that changes -- don't mind that we're asking for the impossible or anything.


















I still don't get it. Why would anyone buy a 52" LCD for MORE than a 50" plasma AND pay more for it AND not look as good as the plasma? Come on now, someone give me an answer here because the fall of the 50" plasmas has me confused.
Not gonna tell you that its right or wrong for people to think like this but all you have to do is walk in to a BestBuy to know why. Almost every LCD will have the brightness turned up. This makes them look better in a well lit area.
Well lit areas also mean that the fading blacks are not seen as much. Since bright rooms are where most people have televisions at home its not that big of a deal. The better contrast due to the deeper blacks on plasma are just not very evident to most people.
The viewing angle advantage that plasma once had is all but gone.
The response rate that plasma once had is all but gone.
The price advantage at 52 inches has basically disappeared.
On top of all of that, LCD tends to have the resolution advantage and uses less power on the same size set.
Finally you have two other "issues" with plasma. I do not consider these problems but joe-6-pack does. Plasmas suffer from screen burn-in and they fade twice as fast as LCD. Many plasmas are rated at 30,000 hours to half brightness while almost all LCDs are rated at 60,000 hours.
The because the average customer are sheep and will believe the snake oil that these b&m store employees are selling them.
I'm with you Woody...
But Jimmy is right, there are jsut too many Joe 6 Packs out there that don't know better.
The chart shows microdisplay RPTV at zero in 2009, but CRT still going through 2012. I don't think so.
I resent those comments. Just because my name is Joey and I just HAPPEN to be holding a 6-pack doesn't mean I don't know the difference between plasma/lcd screens!