The percentage was closer to 18% using Nielsen Videoscan data made available from Home Media Magazine to calculate. Warner has publicly stated that worldwide sales were 13.5 million combined (11.8 million DVD and 1.7 million BD) for a percentage of 12.59% for BD worldwide. If you believe BD only reached 8% for the US alone then you'd have to believe that the other territories included in those totals have a far greater percentage than 12.59% to make up for the lower than average 8% for the US. There is zero evidence of that. In other words, your estimates are way off.
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The percentage was closer to 18% using Nielsen Videoscan data made available from Home Media Magazine to calculate. Warner has publicly stated that worldwide sales were 13.5 million combined (11.8 million DVD and 1.7 million BD) for a percentage of 12.59% for BD worldwide. If you believe BD only reached 8% for the US alone then you'd have to believe that the other territories included in those totals have a far greater percentage than 12.59% to make up for the lower than average 8% for the US. There is zero evidence of that. In other words, your estimates are way off.
See my long rebuttal over at AVS.
http://www.avsforum.com/avs-vb/showthread.php?p=15347749#post15347749