Marketing gimmicks, kids, that's all. LG is trying to compete against plasma displays that argue their own 480Hz refresh rate, still unintelligible to the naked eye with the small exception of those people who get motion sickness from all the liquid, soap opera-looking movements on the screen. The only real benefit any of this mumbo-jumbo would have on any type of media would be if your xbox or ps3 could render games at full resolution with frame rates fast enough to warrant something like that, otherwise, it's wasted energy.
Tech companies have long understood the need for pushing ridiculous numbers in the consumers' faces. A classic case is the 1,000,000:1 contrast ratio, (why not 800,000:1? what difference does it make if i have a plasma that disables the pixel if it's black. It doesn't get any more contrasty than OFF does it?) Move along children, the bright shiny things are only here to distract you while the mean men steal all your money.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Marketing gimmicks, kids, that's all. LG is trying to compete against plasma displays that argue their own 480Hz refresh rate, still unintelligible to the naked eye with the small exception of those people who get motion sickness from all the liquid, soap opera-looking movements on the screen. The only real benefit any of this mumbo-jumbo would have on any type of media would be if your xbox or ps3 could render games at full resolution with frame rates fast enough to warrant something like that, otherwise, it's wasted energy.
Tech companies have long understood the need for pushing ridiculous numbers in the consumers' faces. A classic case is the 1,000,000:1 contrast ratio, (why not 800,000:1? what difference does it make if i have a plasma that disables the pixel if it's black. It doesn't get any more contrasty than OFF does it?) Move along children, the bright shiny things are only here to distract you while the mean men steal all your money.