Blu Ray discs are easy to come by for less than some bricks & mortar stores might sell. If people want to buy in a more expensive store, that's their own problem. At least they can choose since their player is not tied to a single service provider.
It's also worth bearing in mind that the situation for blu ray is absolutely no difference at all from DVD ten years ago. Proto-truth tellers were crying in 1999 about how expensive DVDs were compared to VHS. Fact is that as a format expands, so do the number of discounts. DVDs cost a lot to begin with and as the selection increased the prices began to fall into the pattern we see today. Same will happen with Blu and there are already substantial discounts on some Blu Ray titles (even in places like Walmart).
Interestingly I still have a confirmation email from an order I made 10 years ago, and there isn't much difference between costs for the formats. Of the disks that are available in both formats, some are a bit more expensive, some are a little less.
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Blu Ray discs are easy to come by for less than some bricks & mortar stores might sell. If people want to buy in a more expensive store, that's their own problem. At least they can choose since their player is not tied to a single service provider.
It's also worth bearing in mind that the situation for blu ray is absolutely no difference at all from DVD ten years ago. Proto-truth tellers were crying in 1999 about how expensive DVDs were compared to VHS. Fact is that as a format expands, so do the number of discounts. DVDs cost a lot to begin with and as the selection increased the prices began to fall into the pattern we see today. Same will happen with Blu and there are already substantial discounts on some Blu Ray titles (even in places like Walmart).
Interestingly I still have a confirmation email from an order I made 10 years ago, and there isn't much difference between costs for the formats. Of the disks that are available in both formats, some are a bit more expensive, some are a little less.