The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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that's simple: people that REALLY care about the best high def stuff already have Blu Ray. A regular person (what most EngadgetHD readers tend to forget about) doesn't want to deal with a disc player that behaves like a 386 computer. BD players aren't seconds, you are looking at a near minute to bootup and get the disc playing compared to a few seconds for a DVD player. A marginal (to them) increase in pic quality isn't as import as a cheap player that just plain works - not exactly BD or HD DVD players.
And HD freaks should remember that normal people aren't going to be able to tell the difference between their old 5.1 and HD sound (and most have crappy home theater in a box setups anyway).