The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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How could anyone not be interested in what Toshiba has to offer? People conveniently forget that they own Cell chip technology, which they're finally implementing in at least some of their LCDs this year. From what I hear, it's supposed to increase HD image quality significantly. That can't be a bad thing, and the Cell is the main reason things looks so vivid and crisp on the PS3. No one seems to forget that!