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Finally some numbers that make sense. 4.5% market share 3 years into existence. That's the real deal. Now I'd like someone to tell me that's not niche. At this rate we can expect 20-30% market share, like what, 2015?
Why do these make more sense than the others? Because you believe you can twist them to suite the opinion you have of blur ray that you have already made up?
When making your projections for the future of Blu-ray, did you also take into account that almost one third of the sales where made in the 4th quarter ? Or that that DVD sales where DOWN while BD sales went up 250%.
Obviously you slept through your math classes.
As far as I can see these figures seems to be quite positive for BD with a quite dramatic increase in sales the last months DESPITE the biggest economic downturn that most people have ever experienced.
Less than 1 year since there was a clear HD format. So in reality the clock started when HD DVD stopped muddying the picture. Why do you insist that Blu-ray must overtake DVD faster than HDTV overtakes SD? Blu-ray should lag HDTV adoption until at least for a while.
Right now HDTV's under your definition is a niche market but do you honestly think it will stay that way?
I don't twist anything. I only deal with real numbers and finally we get real numbers for market share based on unit sales. 4.5% is pitiful and I'll ask you what you think next year when economy completely collapses. China won't be buying any more US debt, so no more money the government has been giving away. If you think people will be thinking about Blu-Ray instead of bread and how to not lose a house, think again.
The sales happening were because of deals and holidays, nothing strange there nor I commented on that.
at 4.5% it will take a LONG time to even come close to DVD. Wake up.
And the point is.. At 4.5% it's a niche market, that's all I said.
@JimC
No.. HDTV is not a niche market because it's at 40% or more. 4.5% and 40% are completely different things.
Why do you people get like offended when it's obvious. I don't have a problem buying Blu-Rays because of it nor it bothers me, I just don't understand why people get so riled up. It is niche and it will be niche until it comes to 20-30% or more of DVD numbers.
Bozster, so the fact that about one third of the sales happened in the last quarter of a 12 quarter period is due to holiday deals and holiday? Wow, so there where no deals and holidays during the other 11 quarters. Must have been some deals to make one third of the sales during the, economically, WORST holiday season ever. Perhaps time for you to wake up?
You wouldn't for a second consider that it actually might be because BD is indeed, really picking up speed.
4.5% would be a niche product if the sales figures wheren't moving anywhere. But reality seems to be that they are indeed moving faster and faster while DVD sales are indeed moving in the other direction. So in this case 4.5% is a new product in the process of picking up speed, nothing else. Whether it truly succeds is another matter.
The fact that it is 4.5% NOW does not mean that it must take a LONG time before it becomes bigger. That was my point. It's how fast it grows and how fast DVD's shrink that determines that and, as I believe the article wanted to point out, BD seems to grow faster and faster.
And as JimC pointed out. The clock started ticking only a year ago when HD-DVD stopped muddling the picture for the potential buyers.
4.5% is pretty small and would be niche... for now. 250% up since HD DVD called it quits is impressive though. But I would venture to guess that most people buying Blu are not upgrading titles, only buying new ones as Iron Man and The Dark Knight's figures show. And those would be niche titles for a niche market because those numbers are not across the board.
Try these numbers..
In my house I have 4 dvd players (5 if you count the portable 6 if laptop counts and lastly 7 if you count the xbox 360) and 1 BD player... just using the vanilla dvd players thats 4 dvd and 1 bd.. so in my house alone the dvd vs bd split is 80% dvd vs 20% bd.
Now lets add my mom who has 3 dvd players and no bd... and grandma has 3 dvd players and no bd.. so 3 house holds 1 with bd.. that's 66% of households dvd vs 33% bd.. but bd only accounts for 9% of the players sold.
Lastly both the wife and myself use the BD while mom and grandma use DVD.. 50/50 in useage and in potential move buyers or renters.