Let the hive mind of Engadget get that for you.
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Bozster, so the fact that about one third of the sales happened in the last quarter of a 12 quarter period is due to holiday deals and holiday? Wow, so there where no deals and holidays during the other 11 quarters. Must have been some deals to make one third of the sales during the, economically, WORST holiday season ever. Perhaps time for you to wake up?
You wouldn't for a second consider that it actually might be because BD is indeed, really picking up speed.
4.5% would be a niche product if the sales figures wheren't moving anywhere. But reality seems to be that they are indeed moving faster and faster while DVD sales are indeed moving in the other direction. So in this case 4.5% is a new product in the process of picking up speed, nothing else. Whether it truly succeds is another matter.
The fact that it is 4.5% NOW does not mean that it must take a LONG time before it becomes bigger. That was my point. It's how fast it grows and how fast DVD's shrink that determines that and, as I believe the article wanted to point out, BD seems to grow faster and faster.
And as JimC pointed out. The clock started ticking only a year ago when HD-DVD stopped muddling the picture for the potential buyers.