I find the following quote from the linked article very hard to believe:
The MSO is examining ways of getting Internet content to the TV .... “We’re looking at is, is there some way to get YouTube clips on our set-top? Or even have Netflix have access to our set-top boxes? That’s a device I would love to build for our customers, ...”
Why would cable operators want to open up their boxes to other content providers? Sounds crazy to me. That is why I'm optimistic about tru2way. It opens the door for other equipment manufacturers who do not have the conflict of interest of also being content providers.
"...That is why I'm optimistic about tru2way. It opens the door for other equipment manufacturers who do not have the conflict of interest of also being content providers."
Except it doesn't. Tru2way devices are forced to run software provided by the cable company, and all Tru2way devices on a system will run the same software. You will be just as screwed whether you use a regular cable box or a Tru2way device.
tru2way is probably open in the same way as mobile phones are open. The phone is implemented to a standard and all phone providers use the same standard. However the provider may subsidize the phone and therefore lock it down to restrict functionality or customize the user experience to point to their services and sites. tru2way probably works the same. It might be possible to buy a subsidized box from a provider, or a unlocked box on your own dime. If you choose the former over the latter you may be subject to restrictions of the service. Maybe you can get an unlock code after a 24 month contract or something. Tru2way might also mean convergence of devices since it runs Java so there is huge potential for the kinds of apps it will run.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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I find the following quote from the linked article very hard to believe:
The MSO is examining ways of getting Internet content to the TV .... “We’re looking at is, is there some way to get YouTube clips on our set-top? Or even have Netflix have access to our set-top boxes? That’s a device I would love to build for our customers, ...”
Why would cable operators want to open up their boxes to other content providers? Sounds crazy to me. That is why I'm optimistic about tru2way. It opens the door for other equipment manufacturers who do not have the conflict of interest of also being content providers.
"...That is why I'm optimistic about tru2way. It opens the door for other equipment manufacturers who do not have the conflict of interest of also being content providers."
Except it doesn't. Tru2way devices are forced to run software provided by the cable company, and all Tru2way devices on a system will run the same software. You will be just as screwed whether you use a regular cable box or a Tru2way device.
tru2way is probably open in the same way as mobile phones are open. The phone is implemented to a standard and all phone providers use the same standard. However the provider may subsidize the phone and therefore lock it down to restrict functionality or customize the user experience to point to their services and sites. tru2way probably works the same. It might be possible to buy a subsidized box from a provider, or a unlocked box on your own dime. If you choose the former over the latter you may be subject to restrictions of the service. Maybe you can get an unlock code after a 24 month contract or something. Tru2way might also mean convergence of devices since it runs Java so there is huge potential for the kinds of apps it will run.