The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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tru2way is probably open in the same way as mobile phones are open. The phone is implemented to a standard and all phone providers use the same standard. However the provider may subsidize the phone and therefore lock it down to restrict functionality or customize the user experience to point to their services and sites. tru2way probably works the same. It might be possible to buy a subsidized box from a provider, or a unlocked box on your own dime. If you choose the former over the latter you may be subject to restrictions of the service. Maybe you can get an unlock code after a 24 month contract or something. Tru2way might also mean convergence of devices since it runs Java so there is huge potential for the kinds of apps it will run.