HTSA recommends June 1st as new DTV transition date, no one notices
By Darren Murph 
posted Jan 15th 2009 12:31PM
posted Jan 15th 2009 12:31PM
Experts Suggest Delay in Switch to Digital TV
Consumer electronics buying group, HTSA, recommends June 1, 2009 as new date for switch to digital signal
Chester Springs, PA-January 15, 2009- The Home Theater Specialists of America (HTSA) is recommending that the Federal Communications Commission (FCC) consider delaying the turn-off of analog TV broadcast signals. The suggestion comes in response to recent debate over the countries preparedness for the transition to a digital signal, spurred by President-elect Obama's request to push back the transition date. HTSA believes that a short term delay is in the best interest of consumers and recommends a new transition date of June 1, 2009.
Richard Glikes, executive director of HTSA says, "An extra three and a half months will allow more time for the government to work through issues with the coupon program and get converter boxes to the people who need them. This extra time will prevent any missteps that might occur once the analog TV transmissions are stopped."
HTSA took a number of factors into account in making this recommendation, including the needs of TV viewers, the state of the economy and what will be done technologically with the frequency spectrum that is being shut down. The FCC has already auctioned off the soon-to-be unused spectrum to telecommunications companies for more than $20 billion. These companies will be able to expand their service offerings and do more with wireless in that space.
"The markets of the 62 members of HTSA are being affected differently, depending on concentration of elderly residents and prominence of rural areas," says Glikes. "Our suggestion for a moderate delay considers the needs of those markets that need more time to prepare for the switch. We think this extension would ease concerns of consumers but still enable the technology industry to continue to innovate."
About Home Theater Specialists of America
Home Theater Specialists of America (HTSA) is a national association of electronics experts who service the home and business. HTSA's members are located in 37 states from coast to coast and each location is staffed with experts who design and install high-end audio, video, automation, lighting, and climate systems for a discriminating clientele. HTSA represents a total buying power of more than $450 million and is supported by 62 retailers, nearly 100 store fronts, more than 800 installers and another 800 sales personnel in the field. The impeccable work of HTSA members is affirmed through partnerships with real estate developers and electronics manufacturers who recognize their commitment to quality. Visit www.htsa.com for more information.
Anyone who wants to discuss how quickly the government is going to work through getting everyone broadband internet, here's your example. This is why when people remark, "we're going to have (faster)broadband for everyone in the near future", I reply with, "BS!". ;-)
Let's just hope government bureaucracy also works against these agencies and the transition date comes and goes before they can even get a chance to debate moving the Feb 17th date.
This is stupid. After how many delays, years and how much tax money spent on public service announcements, we do not need another 3 months of this. Those who waited (procrastinated) until now to get their box deserve to go without TV until the coupons are available again or pay for a box.
Home Theater Specialists of America just illustrated that they are dumb, worthless, and do not know what they are talking about.
My small home theater has a 92" screen. I cannot imagine projecting a 92" of analog, ghosting, standard definition onto a screen that size. If these Home Theater Specialists of America are delivering analog broadcast TV to their so called home theater customers then they should be shot--kinda like Monster Cable and Bose.
It's come out that the guy advising Obama to delay has good reasons to want the delay: his company is behind WiMax which will get some strong competition when the 700MHz analog bands are freed up. WiMax benefits from any delay.
http://arstechnica.com/news.ars/post/20090114-4g-war-conflict-of-interests-loom-behind-possible-dtv-delay.html
Tax money was not spent on the public service announcements.
Those seeking to delay the transition do not appreciate the impossibility of a perfect switch, because there is a strong random variable in the situation -- the behavior of the consumer. There is no way to predict correctly the last-minute response of the public to the actual transition date, and therein lies the problem. Print too many coupons, or delay the date, and you increase the likelihood that stores will run out of boxes, because the manufacturers simply cannot regulate demand to such a fine level of accuracy. When that happens (very likely), we still run into a shortage. Look at what happened in '07 and '08 when the Wii and X-box could not keep up with demand. These companies have highly-paid market experts who spend their lives trying to match supply to the demand. How could the coupon program be any different? Marketers have already tried to match supply to demand -- there is just no way to do it perfectly.
The benefit of a $40 coupon has been advertised long enough. Keep the transition date where it is.
For additional insight on the problem, see my blog at dtv-musings.blogspot.com.
People have had plenty of time to get ready, if they are not then it is their fault and they are living under a rock. If you can't afford a $40 box then I don't know what to tell you.
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