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Yay, let's name our product after a defunct, hated attempt to rip consumers off!
http://en.wikipedia.org/wiki/DIVX_(Digital_Video_Express)
Duh.
You obviously don't know what DivX is....DivX, not DIVX. DivX:DivX :-) DIVX:Digital Video Express
How does making fun of its dumb name mean not knowing what it is? I've had various flavors of the codec installed for years.
Weird assumption.