I think Sony and others vested in Blu Ray have missed a great opportunity to bundle BR players during the Super Bowl rush. The more players they get into people's hands, the more the long-term buy in and success of the format. People shopping for a TV for the Super Bowl might purchase a properly discounted bundle with a BR player that they might (probably?) have left on the shelf otherwise.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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I think Sony and others vested in Blu Ray have missed a great opportunity to bundle BR players during the Super Bowl rush. The more players they get into people's hands, the more the long-term buy in and success of the format. People shopping for a TV for the Super Bowl might purchase a properly discounted bundle with a BR player that they might (probably?) have left on the shelf otherwise.