Why would anyone doubt the reliability of the numbers? Taken in context they make sense. Some weeks the movie theaters do a huge amount of business and other weeks they do crap. BD sales are an exact parallel. When there's a release that people care about, they buy it. When there isn't, they don't. I don't see the week-to-week swings as any kind of indicator of the strength of BD sales. The biggest thing is to look at the sales dollars and the growth over a much longer period of time.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
Why would anyone doubt the reliability of the numbers? Taken in context they make sense. Some weeks the movie theaters do a huge amount of business and other weeks they do crap. BD sales are an exact parallel. When there's a release that people care about, they buy it. When there isn't, they don't. I don't see the week-to-week swings as any kind of indicator of the strength of BD sales. The biggest thing is to look at the sales dollars and the growth over a much longer period of time.