The numbers keep swinging because Blu is very volatile and sensitive to titles. Sales will still be on average quite low in the first half of the year with spikes around March and June because that's the trend that happens every year. Demand only really picks up for holiday seasons.
People read far too much into individual weeks. The trend is generally upwards but seasonal demand plus weekly fluctuations means the % share will be bouncing all over the place with some drop in demand to be expected around this time of year.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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The numbers keep swinging because Blu is very volatile and sensitive to titles. Sales will still be on average quite low in the first half of the year with spikes around March and June because that's the trend that happens every year. Demand only really picks up for holiday seasons.
People read far too much into individual weeks. The trend is generally upwards but seasonal demand plus weekly fluctuations means the % share will be bouncing all over the place with some drop in demand to be expected around this time of year.