The reason it costs so much to advertise during the Super Bowl is because it obviously has very high viewership and it probably the only show in the world that people actually WANT to watch the commercials and many people watch it just to see the commercials. That's why it is 3 million. Sobe wants as much people get to see the commercial as possible, as with any company. So why would they care when or where they see it?
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What is the point in paying $3 million for a commercial if you're just going to put it up online before the actual show anyway?
The reason it costs so much to advertise during the Super Bowl is because it obviously has very high viewership and it probably the only show in the world that people actually WANT to watch the commercials and many people watch it just to see the commercials. That's why it is 3 million. Sobe wants as much people get to see the commercial as possible, as with any company. So why would they care when or where they see it?