The reason it costs so much to advertise during the Super Bowl is because it obviously has very high viewership and it probably the only show in the world that people actually WANT to watch the commercials and many people watch it just to see the commercials. That's why it is 3 million. Sobe wants as much people get to see the commercial as possible, as with any company. So why would they care when or where they see it?
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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The reason it costs so much to advertise during the Super Bowl is because it obviously has very high viewership and it probably the only show in the world that people actually WANT to watch the commercials and many people watch it just to see the commercials. That's why it is 3 million. Sobe wants as much people get to see the commercial as possible, as with any company. So why would they care when or where they see it?