The number of televisions estimated that sit unused in closets.
The EPA estimates that nearly 100 million unused televisions are currently taking up precious, beautiful space. (source: EPA, July 2008)
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IMO, this is just more BDA propaganda.
I live in Aus and I don't know one single person with a blu ray player other than myself and I regularly look at the available movies at my local stores and hardly anything moves off the shelves ever. Also, my local video shops have ZERO blu rays for rent, not one single movie to be found anywhere.
I read recently that we were 1% here in Oz, I will try to find that link, because IMO and experience, 1% would be closer to the truth then 5%.
I don't know about you but the 3 closest video stores to me (Brisbane) all have heaps of blu-rays. I sell electrial for a living and blu-ray players are selling well enough on their own, plus the decent PS3 sales = easily the potential for the 5% reported. I also know of some dvd/cd stores who over the Xmas period had 15% of their store sales come from blu-ray (and that is out of all sales combined such as cd's, accessories etc) so I'm sure 5% is correct.
It's just a pity the 29 titles is so off, lol.