"EngadgetHD will be rebranded as Warner-Blu-ray. The new division will now be headed by Darren Murph. Reporting for him will be Ben Drawbaugh, who will head up the Brave Face Subdivision, which will promote market share information, and a TBA, who will be taking over Murph's previous role running the Toshiba Monitoring Subdivision. Warner hopes that the new structure and rebranding will guarantee that Blu-ray sales reach parity with DVD, just like Sony promised they would do last year."
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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Isn't this supposed to be where you disclose that Engadget is a part of the TimeWarner family?
That's covered in the article:
"EngadgetHD will be rebranded as Warner-Blu-ray. The new division will now be headed by Darren Murph. Reporting for him will be Ben Drawbaugh, who will head up the Brave Face Subdivision, which will promote market share information, and a TBA, who will be taking over Murph's previous role running the Toshiba Monitoring Subdivision. Warner hopes that the new structure and rebranding will guarantee that Blu-ray sales reach parity with DVD, just like Sony promised they would do last year."