Analyst: Nearly half of broadband households are interested in Internet TV

We guess it just depends how you ask the question. Parks Associates new white paper From Boob Tube to YouTube: Consumers and TVs breaks down consumer interest in all the new features popping up in televisions of late, like VOD access and various widget services, finding almost 50% are interested in "premium web content" like TVs and movies delivered through a set-top box, and 33% showing interest in widgets. VP of Parks Associates Kurt Scherf sees this as just the beginning, with customers making hardware purchasing decisions and subscription choices based on the availability advanced video services. So far so good, but we guess the real test comes when these new TVs hit the shelves later this year.

[Via Hometoys]

[Bozster Posted Mar 5th 2009 11:33AM]

shocking :)

[Bozster Posted Mar 5th 2009 11:35AM]

shocking :)

[clara Posted Mar 5th 2009 5:52PM]

What exactly is the criteria for "interested" here? Acknowledging that it exists, with interest, sort of pleasantly noticing it? Interest in knowing more? Not disregarding it completely???

I'm not even sure this is worth an article without something qualifying it. It serves no purpose for the reader.

[daaper Posted Mar 5th 2009 4:01PM]

shocking? :-\

[(Unverified) Posted Mar 6th 2009 5:16PM]

The half who weren't interested probably didn't understand the question

[(Unverified) Posted Mar 6th 2009 5:31AM]

And I bet more than half of those Internet households are being serviced by companies that have Internet usage caps. But let's not discuss that reality.