I work at a large retailer, and my default, we go in and turn all the TV's to their 'standard' mode, turn the sharpness way down, and usually disable the picture enhancement modes. First, the picture actually looks real, and second, if NONE of the TV's are in vivid, there is no brightness competition, and they all can work at looking good, not bright.
FWIW, the new Sony S series looks HORRID out of the box (literally, some of the colors are inverting from their true form!). Go from vivid to standard, sharpness at 0, and turn off all the image processing mode, and it looks pretty sweet. This is without calibration, which would make it look even better.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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I work at a large retailer, and my default, we go in and turn all the TV's to their 'standard' mode, turn the sharpness way down, and usually disable the picture enhancement modes. First, the picture actually looks real, and second, if NONE of the TV's are in vivid, there is no brightness competition, and they all can work at looking good, not bright.
FWIW, the new Sony S series looks HORRID out of the box (literally, some of the colors are inverting from their true form!). Go from vivid to standard, sharpness at 0, and turn off all the image processing mode, and it looks pretty sweet. This is without calibration, which would make it look even better.