Not making a Blu-ray player is one of the ways Toshiba is returning to profitability. Their attitude, and it's exactly what I'd want them to do if I was a shareholder, is let the others either popularize it or die trying. Toshiba can dip a toe in that water if Blu-ray ever actually becomes profitable.
Toshiba lost $1B on HD DVD, despite taking on almost all of the burden of promoting it and making 95% of the mass market players. I don't know what the latest figures are, but a year ago Sony was in the hole for $3B and climbing for Blu-ray, and there's no sign Sony has turned a profit on the technology. I suspect to some extent Toshiba's glad it's out of that little war.
Sorry, you must login or register to leave a comment!
“Getting too close completely blurred what we saw to the point of incomprehension, but again, this shows a whole heap of potential that's fascinating to us.”
Now that we've thrown 'em off the trail, use the form below to get in touch with the people at Engadget. Please fill in all of the required fields because they're required.
Not making a Blu-ray player is one of the ways Toshiba is returning to profitability. Their attitude, and it's exactly what I'd want them to do if I was a shareholder, is let the others either popularize it or die trying. Toshiba can dip a toe in that water if Blu-ray ever actually becomes profitable.
Toshiba lost $1B on HD DVD, despite taking on almost all of the burden of promoting it and making 95% of the mass market players. I don't know what the latest figures are, but a year ago Sony was in the hole for $3B and climbing for Blu-ray, and there's no sign Sony has turned a profit on the technology. I suspect to some extent Toshiba's glad it's out of that little war.