I don't think they know someone has a PS3. There is an option for "Netflix Surveys" under the E-Mail Subscriptions section of your account info. If this option is checked, they will send you surveys with questions like this at random times. I received the survey with this question and I don't own a PS3.
“An engineer explained to us that hundreds of ear impressions were gathered in the name of research, and while each one obviously boasted its own unique shape and size, one single characteristic remained uniform across the board: the entrance into the ear canal is not a perfect circle, it's an oval.”
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I don't think they know someone has a PS3. There is an option for "Netflix Surveys" under the E-Mail Subscriptions section of your account info. If this option is checked, they will send you surveys with questions like this at random times. I received the survey with this question and I don't own a PS3.