The percentage of electronics at the end of their lives which were recycled.
The EPA found that the percentage remained consistent from 1999-2005. Even as recycling rates went up, the amount of electronics reaching end of life outpaced the increase, leaving the figure static. (source: EPA, July 2008)
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This is as much BS as LCDs pushing out Plasmas.
Sadly the average consumer is a moron and listens to clueless sales reps.
The reason why HDTVs were made was for better picture quality - why on earth someone will spend money (sometimes actually more ) to buy an inferior LCD picture, than a Plasma one is beyond me.
Most of us want to conserve power - fine, but the difference between plasma and lcd these days in power consumption is not all that much. And if you're so hardcore on saving energy - DO NOT BUY a TV, but rather go outside and watch nature - I hear watching your actual surroundings is better than 1080p and you won't be wasting any energy at all.