The percentage of sales people that recommend Samsung HDTVs.
Salespeople are also becoming less likely to recommend LCD sets over plasma sets, which goes against the industry trend.
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I don't find it hard to believe sales have doubled to 10 million for Blu-ray, but it's still a far cry from the 200 million DVDs sold during the same time frame. And doubling 5 million discs would be expected due to the increase in players, but it's not what I would call a strong fold hold just yet. It's momentum. Even if it doubled again by next year which I would expect it to do, we're still looking at 10% of the overall market.
As far as the players are concerned, I'd imagine the 10.5 million blu-ray players are probably 80% PS3 and 20% stand alone. Of those, I'd have to assume some of the PS3s are only used for gaming.
I firmly believe we're still in the early adopter/curiosity phase when it comes to Blu-Ray. I also believe if the disc were cheaper it would sell much better.